In this blog post, we’ll take a look at how to draft a good one. What most don’t realize is the importance of having a good video script hook.Ī strong, captivating introduction can be the difference between viewers tuning out and staying tuned in. Most marketers know that videos are a great way to increase engagement with potential customers. The first sentence of your script should have three objectives: 1) grab attention, 2) set up context 3) tease content. There are many factors that go into a successful video, but the most important one might just be the opening sentence. You know a video is going to be good when you can’t stop watching it. Script hooks are necessary for any successful story or video because they draw people into the content. Well, the odds are there’s something wrong with the video script. Have you ever watched a TV show and thought, “this is so boring”?
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